Technical Insights.
Deep dives into video engineering, high-performance web architecture, and the mechanics of social media algorithms.
How TikTok's Video Compression Actually Works
A deep dive into TikTok's ingestion pipeline, bitrate thresholds, and why your 4K uploads are getting destroyed by server-side downscaling.
Why 60FPS Matters for Social Media Content
The science of frame rates, human perception, and why gaming and fast-motion content requires higher temporal resolution to stand out in the feed.
Client-Side Video Processing with WebAssembly
How we compiled FFmpeg to WebAssembly to perform complex, lossless video remuxing entirely within the browser without server uploads.
The Definitive Export Settings Guide for Every Platform
A master list of the optimal resolutions, bitrates, and codecs for TikTok, Instagram Reels, and YouTube Shorts.
Understanding MP4 Container Structure: A Visual Guide
Unpacking the ISO Base Media File Format. What are moov atoms, trak boxes, and stbl tables, and why does their placement matter for web playback?